One way to improve business development is to utilize email marketing. Why? Because unlike before, now the way to reach many prospects has changed a lot, especially because of email marketing. The following is an example of the best practice for email marketing by several well-known brands:
Runkeeper is a tool that will help users maintain flexible tracks and be able to increase engagement with the audience. This tool is very understanding about communication via e-mail so that it effectively makes the user enter the user’s website or link.
In addition, Runkeeper also provides information to the audience about the benefits. They will get from business users through email marketing. They keep the email content persuasive so that they get a response from many people. Runkeeper is one of the best practice for email marketing.
UncommonGoods is an online store. They sell unique gifts, home decor, and jewelry. In email marketing, they instill the urgency factor so that customers take action. They can design email marketing designs and content by showing a strong urgency factor.
If the user’s email marketing does not have an urgency factor it will not provide effective results. Because it makes the audience lazy to take action. In addition, use of mobile banking is the best practice for email marketing. That is to design and combine email marketing strategies with mobile marketing.
3. Focus Pointe Global
Companies that have facilitated marketing research discussions have a large database of e-mail audiences. Their main strategy is to convert ordinary leads into special members to enable them to make more transactions.
The main key to their focus is the simplicity of email marketing. Focus Pointe Global uses simple but clear keywords so it’s easy for the audience to understand. Important information appears in the subject line of the e-mail is made brief.
So that attracts people’s attention because it does not make them lazy to read. Thus, that makes the global focus point the best application for email marketing.
PayPal is the popular payment processor, useful by millions of small to multi-national companies. Around 70% of PayPal customers choose to receive content via email compared. This situation makes PayPal use email marketing.
PayPal collects complete data from their customers and starts to build a relationship with e-mail from the supporting data. One of the ways PayPal attracts the attention of the audience is by displaying food and beverage content. Where everyone has their respective connections. This tool is one of the best practice tools for email marketing.
Bonafide is a company with a basic billing solution service. They helps health institutions, medical practitioners, hospitals, and others. As a brand that prioritizes customer, Bonafide always includes reasons or sections that remind recipients why they get the email.
In the first paragraph Bonafide email marketing reminds customers of activities that have been done together before. Then explain the specific reasons why Bonafide sent an email. This method makes it faster and easier for readers to ensure the usefulness of the e-mail.
Those are some of the best practice for email marketing that can improve business. For starters, users can apply various email marketing techniques. Some free email marketing tools are available on the internet.